Branding, Enviorment
Awaken Restaurant
A restaurant concept and identity design project. Located among nature, Awaken is a restaurant that facilitates children escaping from the ‘cage’ created by modern digital devices. It provides cooking lessons and other activities while engaging children in the physical world.

Design for Glow Kids

‘Glow kids,’ defined by Dr. Nicholas Kardaras, are kids hypnotically staring at glowing screens in restaurants, in playgrounds, and in friends’ houses. They inundate themselves in the digital world created by some of the smartest people on the planet.

Symbol

The main symbol illustrates pixels burning into flames, representing the transition from digital world to physical world. The elements coming into a circle also implies a sense of community.

Pattern

Echoing ancient cultures, the pattern is a pictograph drawing. It states, ‘May you discover the smile of the sun, the taste of the wind, rhythms of the water, scents of the fire and the warmth of the earth.’

Icons

The icons were made organically in relation to the pictograph drawing. Smoother and cleaner edge allows it to be flexible on various mediums.

See Process PDF