Brand Identity
Eat Offbeat
A brand identity redesign for Eat Offbeat, a caterer delivers authentic ethnic meals that are conceived, prepared and delivered by refugees in NYC. Eat Offbeat recruits and trains refugees resettled in the NY area, and builds on their culinary heritage and home-cooking skills to develop an authentic and exciting menu under the supervision of a Head Chef. The goal of this project is to give Eat Offbeat a stronger brand image while emphasize its multicultural authenticity.
“Food made from memories of homes.” The identity redesign combines elements of quilt, symbolizing home, and tickets, symbolizing migration, to shape a unique visual system for the new player in NYC culinary industry.