Brand Identity
Moontower Festival
Role
Team
Illustrator
Web Designer
Project Manager
Animator
Rohan Rege
Fay Qiu
Brandon Joseph
Ruoin Feng
An identity reimagine project for a comedy festival.

Moontower Comedy Festival happens grandly every year at the historic Paramount Theatre in Austin, Texas. Its current identity? Not so grand. So we rebranded it, in a week. Inspired by the classical revivalist structure, Art Deco style motifs and showbiz culture, our solution is a contemporary spin on the red carpet comedy event.

Please make sure the volume is on in the following video.
The secret ingredients to all the fun and laughter—larger than life illustrations, radiating patterns, a custom logo, a rich color palette, and a hot serif. All elements work together to create a unique comedy festival experience that connects people, ignites thoughts, and inspires creativity.