TedxSanFrancisco

TEDxSanFrancisco

brand identity

A branding project for TEDxSanFracisco ‘Dare to Know’ 2018. TEDxSanFrancisco is the independent is the independent local chapter of TED global. Every year, the chapter put on a large conference with 20 speakers, 80 volunteers, and 1000 attendees from all over the globe to discuss the latest innovative ideas. The theme ‘Dare to Know’ encourage the TEDxSF community to discover, speak for, push, and question the ‘new’ in our society that is often unknown and ambiguous.

CREDITS

Bill Chien

Design, Art Direction, Animation

Jessica Y. Wen, Henry Becker

Design Oversight

Chelsea Lin

Design, Social Media

Jacqueline Lau

Design, Icons

McKay Mattingly, Triet Dang, and more

Design

The core concept of ‘Dare To Know’ is to uncover the hidden message. In 2018, we expressed the concept by experimenting with a mixed-use of dingbats/symbols and type to deliver a refreshing identity system.

Speakers announcement was an essential part of promoting the event. We chose specific dingbats for each speaker, then incorporated interchangeable dingbats and type into speakers announcement on various social media outputs. On Instagram, we covered speakers’ faces halfway to further develop the idea of revealing hidden messages.

The dingbat animation concept was elevated as they form into letters and numbers on live stage, bringing extra visual interests for introductions, transitions and intermissions.

Speaker cards were later used as intro graphic for each speaker video. Below are two of my favorite talks from that day in Herbst Theatre on October 9, 2018.