brand identity
A branding project for TEDxSanFracisco ‘Dare to Know’ 2018. TEDxSanFrancisco is the independent is the independent local chapter of TED global. Every year, the chapter put on a large conference with 20 speakers, 80 volunteers, and 1000 attendees from all over the globe to discuss the latest innovative ideas. The theme ‘Dare to Know’ encourage the TEDxSF community to discover, speak for, push, and question the ‘new’ in our society that is often unknown and ambiguous.
Bill Chien
Design, Art Direction, Animation
Jessica Y. Wen, Henry Becker
Design Oversight
Chelsea Lin
Design, Social Media
Design, Icons
McKay Mattingly, Triet Dang, and more
Brand Presentation
If you have time, please listen to Jess Wen and Henry Becker, the design leads, speaking to the intention of the brand.
01 Dingbats
The core concept ofDare To Know’ is to uncover the hidden message. In 2018, we expressed the concept by experimenting with a mixed-use of dingbats/symbols and type to deliver a refreshing identity system.
02 Speakers
Speakers announcement was an essential part of promoting the event. We chose specific dingbats for each speaker, then incorporated interchangeable dingbats and type into speakers announcement on various social media outputs. On Instagram, we covered speakers’ faces halfway to further develop the idea of revealing hidden messages.
03 Stage
The dingbat animation concept was elevated as they form into letters and numbers on live stage, bringing extra visual interests for introductions, transitions and intermissions.
Speaker cards were later used as intro graphic for each speaker video. Below are two of my favorite talks from that day in Herbst Theatre on October 9, 2018.
This project wouldn’t be possible with an amazing voluntary design team.
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