BILL
Designing graphic and digital experiences that ease, beautify and delight moments in life.
CHIEN
Brooklyn, NY
I’m a Chinese designer who grew up in Hainan, now living in Brooklyn. I realize notable ideas using a variety of means—branding, publication, digital interface, and experience. I’m a total detail freak. I’m often practical—asking lots of why, and I deliver quality works, always.
case studies
More works
Email copied
I love design
设畜
Design Lead
@ Work & CO
2021 – Present
Senior Designer
@ Together Agency
2019, 2021
Visual Designer
@ frog
2018 – 2019
Designer & Design Manager
@ CCA TBD* Studio
2017 – 2018
Design Intern
@ SYPartners
2017
résumé
read.cv
I love shows
剧狂
Bills
favorite
Everything Everywhere All at Once
Adventure
Film
The first time I watched this film, my jaw dropped to the floor. I’d never seen anything quite like it — yet it felt familiar. It’s Chinese, it’s multiverse, it’s family, it’s personal growth, it’s action. It makes you laugh and cry. It’s quite literally everything, everywhere, all at once. Through all the mesmerizing chaos and lessons, there lies the most important theme of life: LOVE.
the drama
drama
film
Complex themes, impressively executed through the focused story of a wedding planning. What I love most about this film is the art of editing. With glimpses into flashback moments from the past, we understand — and even relate to — where the character is coming from. Some people may say it feels chaotic, but isn't that the point of drama?
Pluribus
drama
TV SERIES
Speechlessly bizarre.
Intriging.
Must watch.
The studio
comedy
TV series
Not only does this show give us a fascinating peek behind the scenes of moviemaking, but it’s also beautifully shot, brilliantly edited, and utterly entertaining. I’m not even a comedy-show fan, yet I can’t stop watching. There’s something about the Hollywood, Los Angeles setting that makes it all feel extra dreamy. No wonder it won so many Emmys — bravo!
See full list
Love me some rhythm
乐迷
Switch is my gem
玩家
Jaxadé
SW 6588 1596 1003
What makes a good designer, in your opinion?
I think a good designer understand the purpose, the meaning and the people they are designing for. The design can be cool and all but if the audience doesn’t get it, the designer fails doing their job.
What do you do when you are not designing?
I have a healthy, displined lifestyle. You will see me sweating at a gym, learning new cooking reciepies, chilling in a park or by the water, watching shows, playing Nintendo Switch or wondering at a museum. I'm a huge beyhive, and I manage a Chinese Beyoncé fan account on the side!
There is skill, and there’s talent. What is a natural talent you’ve always had?
I’m pretty in tune with music, especially with rhythm. Some of my friends say I’m a good singer. I probably will be if I had proper vocal training. I did break my voice on stage in my high school singing competition :( But that didn’t stop me from having shower concerts.
If you could close your eyes and transport yourself anywhere at this moment, where would you go?
Golden Beach in Australia. I’ve been there once when I was 12 as a tourist and I still remember how blue the ocean was and how soft the sand was. Then I’ll go to Haleakalā National Park Summit in Maui to stand above clouds.
Do you have a favorite thing to do?
Yes, definitely not design. I always love to visit the happiest place on earth. You know where that is, yes?
What are you into recently?
After spending 540 hours in Animal Crossing and storing all the happy memories I have (Dream Code: DA-0225-5440-6768), I moved onto deepen my understanding of Chinese cooking, interior design and fashion.
What keeps you up at night?
Before, it was “Metaverse,” which was dead by 2026 after 5 years. Thank god. Now the focus has been shifted to AI, about which I have mixed feelings. On one hand, AI could be a great tool to accelerate workflow or research, but in the wrong hands — driven by profits — it could ruin humanilty. I always make sure I do my part to prevent things from geting worse, I hope you do too. If we don’t save ourselves, who will?
Q&A