MORE
Some works are random. Some are small. Some are too old. They all deserve a place to shine. This is the place for all of my miscellaneous creations and archived works.
BEYONCÉ LEGION China
07 / 2023
motion
After a few years of resting, I once again picked up the hobby of managing a Beyoncé’s fan account on Weibo. By doing so, I could follow closely with what’s going on with her latest and the greatest tour — The Renaissance World Tour.
Year of rabbit
01 / 2023
graphic
redesigning forms
02 / 2022
graphic
I was always intrigued by official documents from the old times — metal type printing, multiple typefaces, thoughtful layout and collectible quality. Then, there comes Microsoft Word. Everything changes to putting as much information (screaming in our faces) as possible. Digital efficiency somehow kills the beauty of those papers that are meant to hold in hands. Here are some of my attempts to make official forms to be a bit more enjoyable :)
YEar of tiger
01 / 2022
GRAPHIC
When Christmas is the holiday and Lunar New Year is just-another-day, I created something to honor my culture, a pin that I can wear, show, and remind myself of the very celebration dear to my heart.
Hainan fu’s food Co.
01 / 2021
GRAPHIC
A childhood friend had become a leader of his family business — a food company that provides green, healthy, organic ingredients for everyday cooking. He wanted to work with me to give the business a brand refresh to attract younger generations of customers.
Shift nudge ui practice
06 / 2020
interaction
Shift Nudge was my first user interface course. I learned so much about designing interface thanks to the well-structured lessons. These are some of my homework.
Lecture poster: Giorgia lupi
06 / 2020
graphic
Giorgia Lupi came to visit my grad program that day. For that event, I created poster series that mimic her process of work — beautifully recording data bit by bit. She liked it!
Climate kids
01 / 2020
Doodle
For that one class, I had to create a campaign for an organization of my choice— 350.org, who fights to halt the climate crisis. I wanted to amplify the voices of the younger generation, as for they are the future.
60s reel
12 / 2019
motion
The Hatter
12 / 2019
motion
I was entirely out of my comfort zone when I asked Brandon to be the subject of my first documentary project. He was an Airbnb experience host, teaching people about hat making. Now, he owns a big store.
Reimagine goldbond ultimate
12 / 2019
graphic
In a market shelf that’s full of white or cream colored body lotion bottles, which one you will choose? In a class exercise, I reimagined a trusted old brand’s young product line — Gold Bond Ultimate —to be dark and premium, while keeping its yellow cap brand legacy.
tales of villains
12 / 2019
graphic
Villains are made, not created. Every villain from our childhood seems to be evil by default, which is a bias in itself. In this project, I created a series of mini story books (for tiny hands) that tells the background stories of some of the famous villains — how they became who they are.
Eat offbeat rebrand
11 / 2019
graphic
This was a brand identity redesign concept for Eat Offbeat, a caterer delivers authentic ethnic meals that are conceived, prepared and delivered by refugees in NYC. The goal of this project was to give Eat Offbeat a modern look while emphasize its multicultural authenticity. Eventually, they turned to Pentagram for their real rebrand.
dekalb poster series
11 / 2019
graphic
A poster series that aims to promote yet capture the vibes of Dekalb Market in Downtown Brooklyn.
can design touch people’s hearts?
11 / 2019
experience
Another project in Stefan Sagmeister’s class. Would pairs of Willoughby- Edition gloves warm up the hearts of city cyclists?
Introverse
11 / 2019
graphic
In that type class, I collected some introverts’ stories and created a magazine for introverts. Introverse is here to provides insights and methods that help introverts succeed in everyday socialization.
US Poster
10 / 2019
graphic
I’m a big fan of Jordan Peele’s films. Consider this fan art.
Lecture poster: Gail anderson
10 / 2019
graphic
Gail Anderson came to visit my grad program that day. For that event, I created poster series and display animation that were inspired by her body of work.
Can design touch someone’s heart?
10 / 2019
experience
A project in Stefan Sagmeister’s class. Maggie works in the package room and often attends to impatient residents. Would this make her day?
Jazz record
10 / 2019
graphic
ganlai congee
08 / 2019
graphic
My cousin opened a small congee shop that fulfills to-go orders for busy workers. He wanted an identity that could help his small business standout from the crowd.
BBCube
07 / 2019
Interaction
My friends and I lunched a Kickstarter campaign, which was successfully funded. It’s a collaborative tabletop game — with colorful, wooden cubes — for crazy, wild, and even awkward parties of all sizes.
TEDX
SANFRANCISCO
06 / 2018
GRAPHIC
A branding project for TEDxSanFracisco ‘Dare to Know’ 2018. The theme ‘Dare to Know’ encourage the TEDxSF community to discover, speak for, push, and question the ‘new’ in our society that is often unknown and ambiguous.
CCA GRaphic design senior show
05 / 2018
graphic
On May 11, Graphic Design program at California College of the Arts hosted MORE, its 2018 Senior Show, at Astro Studios. As one of the designers, we want the MORE story to narrate our learning and growth (graphic lovers, to players, to designers) in CCA graphic design program, using simple geometric shapes—represent literally ‘graphics.’
The trust test
05 / 2018
experience
For my college thesis, I wanted to escape 2D realm. So, I created a physical, interactive experience. It measures the mutual trust between acquaintances in specific situations. By the end of each test, the closer the participants, the more they trust each other — the physical distance between participants visualizes their invisible boundary.
IF BART CAN SPEAK
12 / 2017
GRaphic
This was an etiquette poster campaign I created for Bay Area Rapid Transit, as known as “BART.” With a list of customers complaints, BART asked us to create a fun, cheeky, buzz-creating campaign that encourages behavior change or cooperation. This poster series addresses elevator cleanliness, littering, and riding behaviors.
TBD* CCA
11 / 2017
Interaction
TBD* is an in-house, student-run design studio at California College of Arts that provides pro bono design service to Bay Area nonprofits. After co-created the studio’s identity, I animated the logo and designed/ built TBD*’s website.
Chimera animation
09 / 2017
Motion
A leader of Chimera student council asked me to animate their logo and bring Chimera to life. Chimera is the mascot and symbol of CCA. A Chimera is a mythical creature made up of lion, goat, and snake—three distinct identities that culminate in a single form and represent an apex of strength, knowledge, and skill.
Awaken restaurant
04 / 2017
graphic
A restaurant identity concept designed for children to escape from the ‘cage’ created by modern digital devices. It provides cooking lessons and other activities while engaging children in nature.
The noise festival
10 / 2016
Experience
A music festival design concept. Inspired by the essence of industrial music—noise, The Noise Festival is a celebration of noise. Start by discovering noise, to playing with noise, to finally enjoying noise, the festival aims at turning noise victims to noise players.
the fine art of spying
05 / 2016
graphic
A ‘book-about-a-block’ project. The ‘spying’ theme of this project was started from graphic research on the 3rd street between Mariposa street and 18th street in San Francisco, and inspired by the windows on building façades on that block. As an extension of the book, The Game of Spying, PEEP is a physical board game takes the form of Chutes and Ladders.
secret project
2015—2018
Experience
An experimental education program. Lead by AIGA Medalist John Bielenberg, Secret Project uses ‘thinking wrong’ methodology to create transformative experiences for college students and young professionals through proposing creative solutions to partners’ social and business challenges.