Brand Identity
An one-week identity reimagine project for a comedy festival. Moontower Comedy Festival happens grandly every year at the historic Paramount Theatre in Austin, Texas. Its current identity? Not so grand. So we rebranded it, in a week. Inspired by the classical revivalist structure, Art Deco style motifs and showbiz culture, our solution is a contemporary spin on the red carpet comedy event.
Bill Chien
Illustration, Web Design, Animation
Design Direction, Animation
Colors, Collaterals
Wordmark, Collaterals
Animation, Collaterals
The secret ingredients to all the fun and laughter—larger than life illustrations, radiating patterns, a custom logo, a rich color palette, and a hot serif. All elements work together to create a unique comedy festival experience that connects people, ignites thoughts, and inspires creativity.
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